Thursday, November 11, 2010

Implementing Your Marketing Plan!

Hey Peops! I've been out of pocket writing the sequel to my novel and a YA novel. Now that I'm wrapping up work on both I can get back to blogging more regularly.

Whether you're an indie author or affiliated with an indie or big six publisher, one thing all we authors will have to do is market our books in some way or another. Even though my book has been picked up by a big six publisher, I don't have intention of reducing the level of marketing I engage in with the re-release of my novel. As a matter of fact, I really need to do equal or better because now my sales really count. The sales figures can impact my ability to get my books sold to publishers in the future. So, it's time to get on the ball.

I haven't done much marketing up to this point because it's very difficult to really market without a book cover, and I didn't get my book cover until yesterday. With THE BUM MAGNET release scheduled for March 29, 2011, time's ticking away and I've got a lot to do--from scheduling book signings, to setting up blog tours, to finding reviewers among bloggers and book clubs.

So, every day starting tomorrow until the release of my book in March 2011, I'll be engaging in one or two marketing activities per day and I'll be sharing them with you to give you ideas about how to go about conducting your own marketing. Now, I'm not going to give you very specific details because the key is for you to take the general idea, conduct your own research, and then do the marketing activity yourself. But hopefully, I can give you some direction and help you get your plan rolling.

Activity #1.

My first goal for tomorrow is to do some research to identify blogs that read and review books like mine. I'll make a list of those blogs and email them to ask if they will review my book, and/or host me on a tour, and/or allow me to post an author interview. As long as they agree to post some information (any information) about me as an author or my book, it will go a long way to getting the viral marketing started.

So where am I going to look for blogs? One of my favorite sources is You go there, put in some search terms, and then find blogs that deal with subject matter similar to your book. It also allows you to see the blog rankings to identify which ones are considered more of an authority than others.

So, hop to it people! Let's find some blogs. If you're successful, please leave a comment and tell us about it.


  1. This was VERY helpful, Karla. Going to RIGHT NOW!

    Josephine Carr (aka "Jody")

  2. Hi Karla, I have compiled a list of Indie Reviewers on my site. There's about 105 or so. I won't put a link because don't want to be construed as advertising. I know that some of the reviewers, review mainstream as well as Indie. Good luck with your plans.